Three years ago when i finished my higher National Diploma from the Nigeria Institute of Nigeria I so much wanted to work with an advertising agency because when there I will be able to show my creative prowess. but after some month and i could land a job(based on the fact that i didn't have previous knowledge of advertising) I was disappointed. I felt like 'to hell with them' I can still do it without them. so instead of advertising i shifted my creativity to TV and Radio Production.
I develop TV and Radio concept, and with the little money i make from designing wedding albums I go to the studio to execute them. due to my networking i was able to get get things done cheaply(but mostly it was a trade by batter thing) i design for them, help them develop a concept and they give me discounted studio time. I partnered with my presenter so i didn't have to pay him. It was tough I must say, but I finally made a pilot programme for a Radio show called "the dual mix show" and a Tv entertainment show. With these materials in hand I walked into many TV and Radio stations I had contacts with but none could help me. My contacts weren't high in the rank enough I guess. But I discovered one good lesson during that period that it may be had getting things done here if you don’t have a strong contact and if you don’t have money but good strategies can help you penetrate.
So with this in mind I decided to push my advert agency job a little harder. With three years on copy writing and graphics freelancing, working with a Production company, a Cable TV station and a weekly magazine, I finally found my self in an advert agency.
After being on training for four (4) months now, I am now a full staff. And that is where the journey beings. And let me start by saying that the advert industry in Nigeria is nothing like what I have imagined. but I wont let you imagine it too, rather I will share my experience soon
